Influencing Identity - by Coller Industries Incorporated

Your Logo and Customer Engagement

Reaching customers, promoting a brand or service and rewarding loyalty are essential to growing a business. But how would you go about fulfilling these different tasks? The answer is to use custom products that show your logo. By displaying a company logo on various products, you can increase customer engagement and advertise different services or products.

Another way to fulfill these different tasks is to add a creative message to product packaging. This will inform potential customers about what your business or organization offers. Now that you have taken the first steps to engage the customer you can make your brand more identifiable.

Customer Engagement

Recognition is crucial to everyone’s success, whether you offer a service or product. The best way to create this awareness is to get your name out and remembered. How does someone get a business name out and what will be the result? Wearing a name tag or badge with a logo and contact name will get your name out. It will also build a link between yourself and the consumer.

Benefits of Name Tags

Engraved or printed
Choice of materials and colors
Professional upgrades

Benefits of Reusable Badges

Cost efficient
Reusable surface
Various styles and sizes

Other Products for Customer Engagement

NAME PLATES: Displaying a name plate with your logo and an employee name is a perfect way to engage with your customers.

BADGE HOLDERS: Wearing a badge holder with a printable insert is a will help advertise what product or service your company offers.

BADGE RIBBONS: Add badge ribbons to name tags, badge holders and other identification to promote brand recognition.

Customer Conversations

After creating that first impression, you still need to engage the customer to get them to stay. Offer them a custom top ribbon with an attractive message and logo. Talk about what is on the ribbon to start a conversation with the customer. It will help to further your business engagement. They are fantastic for sales, promotions and building a brand. Also, use these custom ribbons with a logo and message in promotional sales for your products. This tactic can lead to creating potential growth for your business.

Examples of custom top ribbons with company logos and different finishes

Benefits of Custom Top Ribbons

Full color printing with bleed
Custom text, images or graphics
Various top and bottom finishes

Customer Remembrance

After connecting with your customers and building a lasting relationship, offer them a keepsake. To make it even more memorable, add a custom ribbon roll tied around it that features your logo. This small deed can have a powerful impact. It can leave a positive reminder about your brand or service with the customer. Also, tie these attractive ribbons to gift bags or boxes and place them in public view when people enter your business or office. This tactic will engage the customers’ interest and help promote your brand.

Benefits of Ribbon Rolls

Personalize with text and logos
Continuous and favor print, full color
Satin, grosgrain, organza, etc.

Using custom products will increase customer engagement

Finding new customers is vital for business growth and development. Fulfilling these different requirements can be challenging. One way to increase customer engagement is with custom products. These are great tools to engage in conversations and create brand awareness.

NAME TAGS & MORE

PERSONALIZED RIBBONS

Finding Name Tags and Personal Identification for My Industry

In a world of many industries, each business has its unique way of being successful. But what does every industry need to be even more successful? Identification and recognition! To be more specific, every industry needs personal identification products like name tags, reusable badges and name plates to improve brand recognition, security and customer satisfaction. Recognition products, like award plaques, are also important for businesses because they award employees for their hard work, thus building up employee spirits, loyalty and performance.

Identity & Recognition Products That Improve Business Success with a man in his office with personal identification products like a name tag, name plate and award plaque

The Importance of Name Tags

Name tags are an essential tool for the growth and success of your business. They make customers feel welcome in your office or store because they immediately know who they are talking to. And they make your employees more accountable for their actions because their name is visible to everyone. As a result, nearly every business uses them! You can find name tags in many industries, including food service, hospitality, retail, event planning, etc. Each name tag tells your brand’s story to help customers and employees remember their experience.

Discover what identification and recognition products are and how you can use them in your industry. Whether your industry is customer facing, in office or anything in between, there is a product that can improve your business. Take in all the benefits that come from using these products.

Name Tags

What are they? Pieces of plastic or metal material that may include a person’s name, title, company name and logo.

Why use them? Name tags allow businesses to identify employees, communicate their availability to work and assist customers and colleagues.

Wear name tags to network easier with others in your industry. Improve brand recognition, customer service and professionalism by having your employees wear name tags.

personal identification metal name tag professional

Reusable Badges

What are they? Affordable, reusable badges, like Mighty Badges and Chalkboard Badges, are products that identify others when wearers write their name on printable insets or the badge itself.

Why use them? Businesses with a high turnover rate can use these sustainable badges for an affordable cost and ease of use for any employee. Printable inserts are ordered so a name badge can be reused as many times as possible for each employee. Employees can add a touch of personality when they write their names on badges.

Retail workers wearing personal identification product reusable badges

Name Plates

What are they? Plastic or metal name plates, desk wedges and acrylic blocks are products that display a person’s name, title, company name and logo.

Why use them? Any kind of name plate can determine a person’s place of work, like a desk, cubicle or office. Name plates can also communicate directions, warnings and information to viewers.

Other Personal Identification Products

You can use other personal identification products in your industry, like lanyards, badge holders, signs and award plaques, to communicate and inform others of valuable information and recognize employees for their achievements. Explore more ways your business can use identification products in your workplace.

Lanyards and Badge Holders

When lanyards and badge holders are paired together, you get the most benefits from both of them at the same time. Choose from various colors, materials, finishes and attachments for lanyards for your company. Include custom text and logos on lanyards for enhanced brand recognition.

Badge holders pair well with lanyards as they can be attached to them with mostly any fastener. Hold badges, like photo IDs, with ease when they are displayed with lanyards.

A tour guide wearing personal identification products like a lanyard holding a badge holder and a name tag

Man opening door with a conference room sign

Signs

Communicate with others using professional interior signage. Signs are versatile in that they can help navigate, warn, regulate, identify and inform everyone in the workplace about anything you need. Choose from stock signs or create custom signs with unique text, logos and graphics.

Award Plaques

Your business can improve employee engagement, morale and loyalty by recognizing employees for their outstanding performance, longevity and more. Recognition products like award plaques are great to present to employees who have put in the work. Employees benefit from receiving these awards as they can include them in their portfolios and boost motivation and satisfaction.

A worker on the phone with a consumer satisfaction award plaque on the wall

Find the perfect identification for your industry

Whether you need name tags for your employees or signs to direct others to the right place in your workplace, there is a product that your industry could use. Identification and recognition products improve security, customer service and employee satisfaction. Equip your employees with the correct name tag representing your business the best.

Learn even more ways to find what you need:

The Learning Center: Your Business & Identification

Personalized Ribbons: Finding Ribbons for Your Industry

Increasing Business Success Through Name Tags

As a business owner, are you always looking for ways to improve your company? Remember that even small things, like name tags, can make a big difference. Yes, they might seem small to most people, but name tags can get big things done for your business. As you start to plan for your next quarterly profit, keep in mind how identification can be beneficial for your company. Name tags can help with increasing business success.

Three styles of name tags that show how logos look when printed or engraved differently which helps when increasing business success.

Name tags help customers feel welcome

Acting as icebreakers, name tags help employees provide excellent customer service. They encourage communication between your customers and employees. After all, a name tag is essentially an unspoken introduction. When employees introduce themselves by wearing a name tag, customers feel welcome in your office or store. Name tags also permit customers to approach employees with a question or problem. As customers interact with your employees, your team gains valuable insight into what customers need and how to help them.

Sometimes, customers come into a store, restaurant or other place of business and are met with such friendly and helpful workers that they need an employee’s name to pass on compliments. When staff wears name tags, it is easy for anyone to know their names and give this praise. Name tags also provide a friendly invitation to say hello. All of this puts customers more at ease, which is great for business.

Increasing business success by keeping track of things

It is important to know who the employees are in larger businesses, like corporations or hospitals. Name tags help by providing job titles quickly. So, if everyone is wearing a name tag, you’re working on increasing business success through customer retention.

Name tags also make it easier when a business needs to resolve problems at work. When customers know an employee’s name, they feel more comfortable asking questions to get help when they need it. This means that things get done quicker and more efficiently. Name tags are one way to help establish good communication, and good communication is great for increasing business success.

Finding the right name tags

Name tags are like a mini billboard for your company. When everyone wears name tags with the same logo and colors, it creates a strong image for the business. From reusable to all the upgrades, here are some products to help you find the name tags and badges that best suit your company’s needs.

Clear Reusable Name Badge with a printed insert that shows how name tags work to increase business success.

Clear Reusable Name Badges

One size, reusable plastic badge
Printable paper inserts for any information and colors you need

Maintain your small business’s professionalism with Clear Reusable Name Badges. Made with sturdy acrylic plastic, these new tags are where quality meets reusability. Print inserts as you need to change the badges and then easily slide out the old to bring in the new.

GET REUSABLE OPTIONS

Engraved Logo Name Tags

Two layer, plastic material with engraved logo, names and titles
Multiple sizes and material colors
Optional upgrades: epoxy dome, classy frames, fasteners

Laser engraving the logo and text creates a two color tag that can have a great deal of detail. You can choose the material color, font and style options. Each name tag is made with your business in mind. And the engraving makes for a professional look.

ADD YOUR LOGO

UV Printed Logo Name Tags

Plastic, durable material with multiple sizes and color options
UV printed color logo with engraved names and titles
Optional upgrades: epoxy dome, classy frames, fasteners

Color logos are genius when it comes to the professionalism of your business name tags. Promote your company every time your employees wear name tags with bright UV color printing. Your logo will capture everyone’s attention, and the printing quality shows you are proud of your business.

DESIGN YOUR TAG

Increasing business success, one name tag at a time

Success for every business comes when both employees and customers are happy with their experience with that company. And there are ways to ensure that happiness. We are here to help you find that success using personal identification.

Trust is important in business, and name tags help build that trust to make customers feel safe. From helping people remember each other’s names to leading to important business conversations, name tags increase success.

So, as you have read, something as simple as a name tag can do so many important things for any company. Name tags might be small, but they are mighty! Next time you put on your name tag, remember that it isn’t just a tag; it’s a tool for making your business better!

How to Wear Name Tags

Many things help businesses succeed, such as employees, machinery and buildings. Those are all bigger and more obvious things that help with success, but what about the more minor things that also help? Name tags are small and an underrated tool that elevates a work uniform. Wear name tags for a subtle yet effective way to improve identification, security and success.

A manager and employee wear name tags while working together.

But why name tags? How do they help businesses succeed? Name tags help keep businesses safe by identifying staff and volunteers, so customers know who they can contact for assistance.

Businesses also have the chance to improve their branding when employees wear name tags. When employees are identified, customers will understand that they can be found by specifics like work uniform colors, being in certain areas or, most importantly, wearing name tags. Details like color choice, font and name tag material are essential. You may want to include your business logo on name tags. It all depends on what you want out of your staff’s name tags.

Learn more about the benefits of your employees wearing name tags in these blogs:

A seasonal worker helping a customer while wearing a reusable name badge.

Name Tag Fasteners

Fasteners help attach name tags to clothing. There are several ways to fasten name tags onto clothing. From magnetic, pin and other fastener options, there is a fastener that suits your business’ name tags best. The most common type of fastener that people may be familiar with is a magnetic fastener, as they firmly attach your name tag to your clothing without slipping or damaging anything.

Wear Name Tags the Correct Way

You may be required to wear name tags as part of your work uniform at some point in your career. You will want to know how to put on a name tag when the time comes. Here is a storyboard that explains how to wear name tags with a magnetic fastener.

A storyboard showing how to wear a name tag with a magnetic fastener.

Another popular fastener for name tags is pins. Pins are also a reliable fastener for your business’ name tags as they are secured on clothing. Be cautious when putting on name tags with pin fasteners as they have a sharp point.

A storyboard that shows how to wear a name tag with a pin fastener.

Tips for Wearing Name Tags

Now that you know how to wear name tags properly, here are a few tips to know to use them for the most benefits.

Wear name tags slightly below the collarbone for best visibility.
When getting ready for work, put your name tag on at the same time, as they are also part of your work uniform.
If you lose or misplace your name tag, let a manager know so you have another one soon.
Explore Reusable Badges for name tags anyone can use.

Things to Do After Putting on Your Name Tag

Name tags are essential to your business’ success. Organizations with staff wearing name tags are united in a common purpose. When clear identification is worn, your customers won’t have to wonder where they can find a trusted staff member. Discover name tags that suit your business at Name Tag, Inc.

Explore more ways to elevate your name tags by pairing them with badge ribbons. You can also pair name tags with matching name plates for desks or office/store walls.

Using Your Logo to Say Thank You

You have worked hard on building your company’s brand. It is something that you are proud of and it provides a promise to your customers. No matter what this promise represents (product, service, etc.), always consider your branding in your marketing strategies. And we are here to help you with one part of that brand: your logo.

But first, what is company branding? A company’s brand is what they are, what they want to be and what they aim to become as they build their promise of quality, trust or service.

Customers perceive your brand based on many different factors, your logo being only one of them. The elements in your logo impact your customers and the people around them. So, as you look forward to your holiday sales, keep your logo in mind. After all, a strong logo can make your company more memorable.

Your logo is there to increase the effectiveness and value of your business. And, when people see your logo, it helps customers instantly associate your business with your product or service. Make sure to use your logo frequently in everything you do.

Connecting with Customers: The H2H (human to human) experience should be available to all customers. Connecting with customers should be the focus of every business. As humans, we crave experiences that connect us with others. Part of this is becoming more approachable. While you and your company may already be in a position of trust, people need to feel they can still trust you and your services or product.

Staying Social with Your Logo

We are social creatures who express our feelings by giving gifts. It can be any occasion, such as a birthday, anniversary or even just being thoughtful. Gift giving (and receiving) is an activity that we all enjoy doing. And for businesses, corporate gift giving is an effective way to increase customer and employee retention.

Remember that a happy customer is your greatest asset as a business. Happy customers are also buying customers. Whether it’s goods or services you offer as a company, your customer is there because of how you make them feel. And good referrals happen when your customers are satisfied with those feelings.

From company parties to handing out gifts to customers, corporate gifts can help you build your relationships with those who support your business. More importantly, it allows you to get your logo into people’s hands. Corporate gifting is a simple concept to show appreciation to your professional network and will increase your business opportunities.

First things first: NAME TAGS

Name tags are one of the best ways of informing customers who they are working with, especially when the name tag has a logo on it. So, provide your employees with name tags they can wear as they reach out and make new contacts. This tactic works for all businesses, from retail and sales to corporate and service companies. Name tags are an important part of building an employee to client relationship. So, get your employees helping now with your logo on new name tags.

DON’T FORGET: By providing name tags for your employees, you make them more approachable. Name tags allow your customers to become familiar with those who can help them. They offer a friendly hello to everyone who walks through your door. And they also act like a permission slip to others that you are open to talking to them. This allows immediate engagement between your business and your customers.

Reusable badges, such as Speedy Badges, are perfect for high turnover positions and holiday staff. With printable inserts, they are a quick way to identify all of your employees. Design badges to meet any need, and then change them quickly when the time comes for a new look or new employees.

Get your name tags (approachability included) with your branding engraved along with names and titles to keep up the connection with your customers and provide them with the needed human touch. Now that you have identified your employees, you can get back to doing what you do best: your business.

PRO TIP: Add badge ribbons to name tags when you need to provide special messaging for customers and staff (including thank yous for helping your business grow).

If a picture is worth 1,000 words, a branded gift will leave your people speechless.

How can custom ribbons give immediate benefits and add to your branding? Ribbons adapt well, and they are trendy. Personalized ribbons are your gifting solution, from a simple thank you for a job well done to a larger, ribbon wrapped box of goodies. Plaques and other gifts are a great way for your business to show employees you recognize the work they have done during the year.

An important feature to succeeding as a company is to show that you offer better products and services. Remember, you need to stand out in your market. By using your logo on ribbons, you add extra recognition for your business.

Adding Your Logo to Gifts

Custom branded ribbons on holiday gifts are sure to please customers, employees and others. No matter your gift choice, custom ribbon rolls are the perfect addition to all holiday packages.

Custom Plaques

Use personalized ribbon rolls imprinted with your logo on them when gifting a custom plaque to make a memorable and unique present for the holidays.

Executive Desk Wedges

Make yours the prettiest package they will ever receive by using custom ribbons imprinted with your logo wrapped around an executive desk wedge.